Riiid Labs Signs 3M Contract with Latin Education Leaders Grupo INICIE and Casa Grande

Education Technology Insights | Tuesday, March 23, 2021

Riiid will create an AI tutor that will be delivered via a mobile test prep app under the terms of the agreement, which is expected to launch in the first half of 2021. The app is intended to help students prepare for ENEM, a Brazilian college entrance exam that attracts over eight million test-takers each year, and SABER 11, a Colombian college entrance exam that attracts over one million test-takers each year.

FREMONT, CA: Riiid Labs, the global arm of Riiid, a leader in AI education solutions, recently announcedtwo new partnership contracts in Latin America totaling over USD three million. One partnership is with Grupo INICIE, one of Brazil’s largest technology solution providers for education, and another is with Casa Grande, Colombia’s and Puerto Rico’s largest education firm. Riiid’s cutting-edge AI technology will be combined with Grupo INICIE’s and Casa Grande’s content to create a customized test prep mobile app for each partner for the region’s college admission tests. Riiid, headquartered in South Korea, collaborates with global educational leaders to provide better learning experiences most quickly and effectively.

“We are thrilled to enter into the Latin American market with a product that can help nearly ten million students prepare for their college entrance exams,” said David Yi, CEO, Riiid Labs. “The hope is that this is the first actualizing step for global education players to rethink the traditional ways of learning.”

Riiid will create an AI tutor that will be delivered via a mobile test prep app under the terms of the agreement, which is expected to launch in the first half of 2021. The app is intended to help students prepare for ENEM, a Brazilian college entrance exam that attracts over eight million test-takers each year, and SABER 11, a Colombian college entrance exam that attracts over one million test-takers each year. Both companies will provide test-related content, such as assessment questionnaires and full-length tests, as well as anonymized historical student performance data.

“This partnership aims at providing students with a one of a kind time saving, focused and customized experience for their individual ENEM preparation journey,” said Valdecir Cavalheiro, CEO, Grupo INICIE. “Together, Grupo INICIE and Riiid Labs are creating an entirely new ENEM preparation solution, based on Grupo INICIE’s deep knowledge of the Brazilian Education market and boosted by cutting edge AI technology developed by Riiid Labs.”

Riiid’s proprietary AI technology can analyze student data and content in real-time, predict scores and user behavior, and recommend customized study plans to help students maximize their learning potential. In the meantime, Riiid and Casa Grande will launch a formative learning solution for Puerto Rico shortly. Throughout the learning process, that solution would assess an individual’s performance.

“Our product will provide students, teachers, and tutors with precise razor-sharp knowledge of the academic areas and competencies and a personalized study plan, in which a student must focus before facing a national or college entrance exam,” said Soraya M. Sesto-Martinez, President, Casa Grande. “The mobile app, developed with Riiid Labs, alongside our learning solution is revolutionary, a game changer for our youth, our school administrators, our communities, and the region. A very important step forward to improve the future of our youth, a guiding light for progress and a sure path to a post-secondary experience, further improving a country’s competitiveness and future productivity.”

Riiid released its first AI-enabled mobile application in 2017, intending to prepare students for the commonly used English proficiency exam, the Test of English for International Communication (TOEIC). More than two million students in Korea and Japan have downloaded the app, which has ranked first in sales among education apps in those countries.

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