Turning Rebrands its Visual Identity and Mission

Education Technology Insights | Wednesday, March 10, 2021

Turning's has rebranded its visual identity and mission to demonstrate a deep commitment to inspiring organizations to see new possibilities through knowledge.

FREMONT, CA: Turning, the ultimate learning solution, recently revealed that it is eliminating the "Technologies" moniker from its name and introducing an entirely new visual identity to accurately represent its transformation to the world's top provider of learning engagement software. The new branding conveys the company's dedication to inspiring everyone to see new possibilities through awareness while still welcoming consumers from all over the world who have referred to the brand "Turning." The energy and motion of Turning's ongoing commitment to innovation in the global learning industry can be expressed in a single word by simplifying and modernizing the term.

"We have grown our business significantly over the last several years and transformed our core Turning platform to better serve our customer base. Our brand relaunch represents the natural evolution of that transformation," said Kenneth Frank, CEO of Turning. "Today, Turning offers instructors, trainers, employees, and participants everything they need for a modern learning experience. It's imperative for our brand to reflect and promote our company as it is today and the tremendous value we bring."

Brand Refresh Part of Turning Growth Strategy

The rebranding is part of Turning's overall strategy to highlight its strengths, growth, and dedication to assisting customers beyond technology. The latest Turning logo is an update of the company's previous logo, with a look and feel that reflects Turning's never-say-die mentality and sincere concern for its clients' success. The company's energetic, committed, and innovative approach to its work is expressed in the new typeface and vibrant colors. Their identity system, website, social media accounts, and unique visual brand signature are all being transformed by Turning.

A New Generation of Learning Solutions

Since 2002, they have come a long way, and a new generation of learners continues to drive them to broaden their offerings in novel ways. The coming launch of Dojo360, Turning's versatile learning engagement platform, will show Turning's dedication to promote enhanced learner engagement through a thoroughly blended learning toolset designed uniquely for modern learners, teachers, and institutions. Instructors and facilitators can use Dojo360 to generate assessments, organize presentations, take attendance, offer asynchronous assignments, talk live with learners 1:1 or in groups, and link data to an organization's existing LMS—everything from a single platform. Dojo360 empowers instructors and facilitators to engage in more profound connections with learners through its transformative approach to software architecture and its optimal user experience, removing barriers to implementation and scale.



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