TechSmith: Making Education Interactive with Simplified Content Creation Tools

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Shane Lovellette, Senior Strategy Lead, TechSmithShane Lovellette, Senior Strategy Lead
Buffeted by the COVID-19 pandemic, educational institutions have rushed to adopt remote learning solutions, only to find themselves struggling to bolster student engagement in a virtual learning environment. The need of the hour is a reliable remote learning solution provider that drives engagement among students through intuitive tools that are simple yet effective. This is where TechSmith steps in.

On a mission to empower educators and faculty members to create remarkable informational videos, TechSmith offers a range of solutions to produce engaging content and deliver it to students in today’s remote and hybrid educational environment. The company’s solutions, Snagit, Camtasia, and Knowmia, allow faculty members to create effective learning content without having to become experts in videomaking.

“We simplify the video creation process and also enable faculty to view how well the students are grasping and understanding the concepts,” says Shane Lovellette, Senior Strategy Lead at TechSmith.

With Camtasia, video creation is a breeze. The popular all-in-one, easy-to-use education software offers screen recording capability, editing capability, and the ability to add interactive quizzes to boost student participation and measure performance. Camtasia offers a wide range of education-focused templates to choose from. Faculty can simply record the content and drop it into the template to create engaging videos.

By supporting direct integration with PowerPoint, Camtasia allows faculty to organize their information in PowerPoint and add it to the tool or directly import a presentation. It enables them to add voice narration and other enhancements, such as graphical elements, highlighting, pointing, cursor enhancements, and zooming capabilities to make the content compelling.

Camtasia also enables faculty to include video of themselves that drives engagement among students by establishing a sense of personal connection. By keeping videos short, the solution allows institutions to deliver effective content that students can easily digest in an online environment.

Camtasia integrates with the learning management system and other existing technologies used by the institution to deliver content to students.

Videos produced in the software can be saved as a Sharable Content Object Reference Model (SCORM) package that can be easily uploaded onto an LMS. Camtasia also reinforces learning by adding quiz scores and credit for watching videos to the students’ grade books.


We simplify the video creation process and also enable faculty to view how well the students are grasping and understanding the concepts

TechSmith Snagit is an image and video capture solution that makes it easier for faculty to take screenshots of anything that needs to be shared with students and to answer student queries faster with visual content. They can add arrows, clarify context, and highlight important content, making it easier to explain concepts and communicate effectively. The company’s hosting platform, Knowmia, is integrated with Camtasia and Snagit and provides the ability to create content, screen recorded videos, and screen captures. With analytics built into it, Knowmia also offers the ability to observe how students engage with the video. Users can also view how students are responding to quizzes, both individually and as a group.

TechSmith’s solutions save faculty and institutions a tremendous amount of time and effort. The company also provides them with support materials, training content, webinars, certification courses, live technical support, and customer success managers to help them achieve their goals.

To deliver a specific onboarding experience designed for educators, TechSmith emails customized materials to help them understand how to create great content for educational purposes. At an institutional level, the company works hand-in-hand with trainers who then educate the faculty or even train the faculty directly.

With the education landscape transforming rapidly and accessibility becoming more critical in higher education, TechSmith’s tools provide the capabilities that institutions and faculty need to educate students effectively and attract and retain more students to complete their degrees. Without a doubt, institutions need to partner with innovative solution providers to create an engaging online learning experience for students. Nobody understands that better than TechSmith–– the predominant choice of the top universities in the U.S.

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Top 10 Distance and Remote Learning Solutions Companies - 2022
TechSmith

Company
TechSmith

Headquarters
Okemos, MI

Management
Shane Lovellette, Senior Strategy Lead

Description
TechSmith offers a range of solutions that enable faculty and institutions to create engaging content and deliver it to students in today’s hybrid educational environment. The company’s solutions, Snagit, Camtasia, and Knowmia, allow faculty members to create effective learning content without having to become experts in video making.